Objective
The purpose of this project was to rebrand Le Moulin de Provence, a coffee & pastry shop based in Ottawa. The goal was to ensure that its new look would have a strong visual identity and a cohesive visual design that could be used by both franchises located in the Capital.
Logo & Colours
The logo was strongly inspired by a mill located in Provence (France) and the colour red was picked since the café is a big symbol of the national capital especially since Obama visited the shop to buy the famous Maple Leaf cookie that is now called "Obama's Cookie".
Website & Social Media
The goal was to create a cohesive and aesthetic web design that both franchises could use and that would be easy to navigate. Social media posts and content would reflect the branding with fun colourful posts.
