Where Myth Meets Mixology
A mystical branding project inspired by the folklore of Madame Laveau. This concept explores the intersection of ritual, luxury, and botanical alchemy through a fictional line of cocktail mixers. The visual identity blends vintage New Orleans with modern mysticism, inviting drinkers into a spirited experience.
A mystical branding project inspired by the folklore of Madame Laveau. This concept explores the intersection of ritual, luxury, and botanical alchemy through a fictional line of cocktail mixers. The visual identity blends vintage New Orleans with modern mysticism, inviting drinkers into a spirited experience.
Project Overview
This conceptual design project imagines a line of cocktail mixers inspired by Marie Laveau, the legendary Voodoo Queen of New Orleans. It’s a brand that stirs up mystique, ritual, and rhythm inviting drinkers into a world where every pour feels like casting a spell. The mixers resemble potions, both in look and feel, encouraging people to become their own mixologists conjuring personalized cocktails at home with a sense of magic.
Design Highlights
The design of the Madame Laveau Cocktail Mixers is rich with layered storytelling and visual intrigue. The psychedelic font evokes a mystical, vintage vibe that aligns perfectly with voodoo aesthetics, immediately drawing the eye. A snake pattern wraps around the neck of each bottle, a clever nod to Marie Laveau’s legendary pet snake, adding personality and grounding the design in New Orleans folklore. Flavor profile icons such as "fruity," "spicy," and "creamy" are clearly presented, making the mixers both inviting and easy to understand at a glance.
The product names: like Zombi Zest and Bayou Bewitchment are inspired by New Orleans culture, infusing the brand with playful mystery. A wooden cap adds a warm, handcrafted feel, reinforcing the artisanal quality of the product. Finally, the label’s vintage apothecary aesthetic with its symmetrical layout and centered typography recalls old medicinal bottles, suggesting each mixer is a potent elixir, further connecting the design to themes of folklore, potions, and ritual.
Research & Inspiration
The idea for Madame Laveau Cocktail Mixers was sparked by the song The Witch Queen of New Orleans, which mentions Marie Laveau. I was fascinated by her story and presence in folklore and wanted to create a line of cocktail mixers that captured the spirit of Marie Laveau and the mystique of voodoo culture.
About Marie Laveau
Marie Laveau (1801–1881) was a legendary Voodoo priestess from New Orleans, known for blending African spiritual traditions with Catholicism. Revered as the "Voodoo Queen," she was a healer, spiritual leader, and influential figure across all social classes. Her legacy lives on through folklore, rituals, and the famous tomb visited by many today. Marie Laveau becomes more than a namesake: she’s the muse. The branding explores themes of voodoo symbolism, Creole heritage, and herbal alchemy.
Moodboard & Visual Influences
The moodboard for Marie Laveau Cocktail Mixers was a love letter to New Orleans: its vibrant spirit, mystical undertones, and rich visual culture. I pulled inspiration from vintage apothecary labels, magical potions, and the theatrical energy of Mardi Gras. Instead of going the expected dark and moody route, I leaned into an unexpected palette of lilac, soft orange, and pale green.
These hues balance the magical with the modern soft, enchanting, and a little bit playful. The pastel tones evoke feelings of ritual and revelry, while also nodding to fresh ingredients like herbs, citrus, and botanicals. Altogether, the moodboard became a blend of folk magic, celebration, and alchemical beauty, setting the tone for a brand that feels both otherworldly and refreshingly new.
These hues balance the magical with the modern soft, enchanting, and a little bit playful. The pastel tones evoke feelings of ritual and revelry, while also nodding to fresh ingredients like herbs, citrus, and botanicals. Altogether, the moodboard became a blend of folk magic, celebration, and alchemical beauty, setting the tone for a brand that feels both otherworldly and refreshingly new.
Let's conjure up something magical together!