About the Brand
Black Hair Force is a company that promotes vegan & cruelty-free hair care. It provides informative and entertaining content on black people’s hair and community. It informs young black people on how to take care of their hair.
The goal was to create a visual identity for a company that specializes in afro hair and whose goals are to represent the black community, youth, empowerment, creativity through its branding, posts, and products. The objective was to create a bold and unique brand identity that will help young black people to empower their beauty, culture, and curls.
Fonts, Colours & Shapes
The colours, shapes and fonts used for this brand were directly inspired by funk, soul, and psychedelic music posters. For instance, Jimi Hendrix, Sly & the Family Stones, Curtis Mayfield, etc. This type of music originated in the African American community and played a central role in the African American civil rights, it is, a strong symbol of empowerment which influenced the visual identity for Black Hair Force. Colours were inspired by nature as well as some visual elements like flowers and butterflies to reflect the vegan, natural and cruelty-free aspect of the brand.